A couple of days ago I got my new BlackBerry Bold. It wasn’t something I put a lot of thought into, my contract was up for renewal with Optus and the phone came free on my plan so I thought – what the heck – why not? I have to say up front I’m more [...]
Riding on a multi million dollar marketing budget, Microsoft have launched their new search engine – Bing – rumoured to be a replacement to Live Search. Currently in beta, this new challenger for the top spot is certainly pleasing on the eye. With appealing background graphics and muted tones it will probably enjoy good acceptance [...]
I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it [...]
Posted on 02 December 2009
The purpose of italic typefaces is to aid comprehension by separating off certain words and phrases from their surrounding text. But when exactly should you use italics?
The basic purpose in typesetting a story or article for a book, newspaper or periodical, for print or online, is to enhance understanding of the text and thereby make the reading an easy, pleasant experience. Continue Reading
Posted on 26 November 2009
Last week a sales rep from a local printing company walked in to my office to pimp his company’s “superior” printing services. I gave him a few minutes and he proceeded to give me his pitch, walk me through his large list of printing capabilities, and show me a smattering of past print jobs that included an impressive mix of brochures, folders and binders with fancy die cuts, foil stamping and intricate embossing.
His sales presentation was actually very good and I imagine that he does a great job of new business development for his company. As I walked him out the door, he handed me his card and some cool branded notepads and I told him that I’d keep him in mind on future print jobs.
Upon sitting back down at my computer, I grabbed his card and typed in their website address. This is where things went down hill. Continue Reading
Posted on 26 October 2009
There are so many websites on the internet nowadays, so if you want a great website that stands out from the crowd, you are going to have to have brilliant web design incorporated into it.
A website that is badly designed will be remembered for all the wrong reasons. If you want a website that is remembered for the right reasons, you are going to have to have a design that makes your website unique. Continue Reading
Posted on 26 October 2009
Intro description Continue Reading
Posted on 26 October 2009
140 Characters: A Style Guide for the Short Form
A terrific read from one of the founding developers of Twitter. Continue Reading
Posted on 22 October 2009
Another great article from Seth Godin. Are you ready to believe?
