As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases. As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword or phrase you want your website to get listed for.

Google has recently made some changes to its algorithms so that when you search for something Google will display local results on the page allowing you to find local businesses relevant to your search query. Continue Reading

If you already have your own blog, or are thinking of setting one up, you’ve undoubtedly read one or more of the beginner’s guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant information. That’s the content of virtually all of those articles, but this information is only going to get you so far. Continue Reading

Small business owners are often limited by small marketing budgets and manpower. But that doesn’t mean they can’t compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size. Continue Reading

Many people struggle with their day to day routine. From the time they sit down in their home office with a fresh cup of joe, and are plagued with the anxiety created by the day’s marketing events. One of the best ways to avoid “paralysis of analysis” is to write out the next days activities before you go to sleep. This will help you to avoid the morning feelings of “I don’t know where to start”. It also helps to imagine yourself completing all the tasks with ease. Continue Reading

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. Continue Reading

Good web design is something that can be achieved relatively easily by sticking to a small set of guiding principles and avoiding some very common mistakes.

Truly excellent web design skills are born out of years of experience, dedication and plenty of hard-learned mistakes. Fortunately, being truly excellent at web design is not a pre-requisite for building a fantastic website and the lessons learned from those mistakes can be passed on without the hardship. Continue Reading