There are so many websites on the internet nowadays, so if you want a great website that stands out from the crowd, you are going to have to have brilliant web design incorporated into it.

A website that is badly designed will be remembered for all the wrong reasons. If you want a website that is remembered for the right reasons, you are going to have to have a design that makes your website unique. Continue Reading

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140 Characters: A Style Guide for the Short Form

A terrific read from one of the founding developers of Twitter. Continue Reading

Another great article from Seth Godin. Are you ready to believe?

Seth’s Blog: True believers (and the truth).

A couple of days ago I got my new BlackBerry Bold. It wasn’t something I put a lot of thought into, my contract was up for renewal with Optus and the phone came free on my plan so I thought – what the heck – why not? I have to say up front I’m more than a little impressed.

Having had a BlackBerry Pearl for the last couple of years I’m familiar with the operating system on the BlackBerry. I’ve grown used to being able to send and receive emails, sync my address book with my iMac, manage my calendar and generally organise my life on my phone. I still use a Day-Timer diary but its no more than an expensive note book now. Everything is on the phone. Continue Reading

Riding on a multi million dollar marketing budget, Microsoft have launched their new search engine – Bing – rumoured to be a replacement to Live Search. Currently in beta, this new challenger for the top spot is certainly pleasing on the eye. With appealing background graphics and muted tones it will probably enjoy good acceptance in the broader community, but will that be enough to dominate the search engine space? Continue Reading

I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it and you read it that way.

With a web site you need to think of every page as being a front page. You don’t control which page a reader will access first and in terms of marketing you don’t want visitors to come through the front door. You want them to go directly to the page that has the information they want. Continue Reading

As much time as business website owners put into finding a good web designer, it’s amazing how little time gets spent in actually creating the website content – also known as the sales copy. This is the content that will help the customer make a decision whether to take action – or leave.

It’s one of the most important keys of any successful website, and yet it’s often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company’s target audience. Continue Reading