A couple of days ago I got my new BlackBerry Bold. It wasn’t something I put a lot of thought into, my contract was up for renewal with Optus and the phone came free on my plan so I thought – what the heck – why not? I have to say up front I’m more than a little impressed.

Having had a BlackBerry Pearl for the last couple of years I’m familiar with the operating system on the BlackBerry. I’ve grown used to being able to send and receive emails, sync my address book with my iMac, manage my calendar and generally organise my life on my phone. I still use a Day-Timer diary but its no more than an expensive note book now. Everything is on the phone. Continue Reading

Riding on a multi million dollar marketing budget, Microsoft have launched their new search engine – Bing – rumoured to be a replacement to Live Search. Currently in beta, this new challenger for the top spot is certainly pleasing on the eye. With appealing background graphics and muted tones it will probably enjoy good acceptance in the broader community, but will that be enough to dominate the search engine space? Continue Reading

I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it and you read it that way.

With a web site you need to think of every page as being a front page. You don’t control which page a reader will access first and in terms of marketing you don’t want visitors to come through the front door. You want them to go directly to the page that has the information they want. Continue Reading