Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane. This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood. Continue Reading

One of the most telling things you can do in any business is study your competitors. Your competition can reveal weakness in your business and open your eyes to new opportunities in your industry. The same is true in the web world, and with search engine optimization in particular. Why does your competitor consistently rank higher than you for important terms? What programming, content, and link building strategies are they using to help attain those rankings? Answer those questions and you’ll be one step closer to out-ranking them and bringing that traffic and those sales to your site. Continue Reading

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well). Continue Reading

In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately, it goes beyond “cool”. It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market. Continue Reading

The goal of the search engines is to provide the most relevant information to its users. It’s in the best interests of the search engines to be relevant because if the information returned is not relevant, the web user will use a different search engine and this will take money out of their (massive) pockets.

The majority of searches worldwide are conducted on 3 major search engines (Google, Yahoo! and MSN). Continue Reading

You’ve decided on a domain name for your new business, and the domain is already registered and for sale. How much should you be willing to pay? This is becoming a common question, as so many quality domain names have already been taken. While there is no scientific method to determine a precise value for any domain name, there are some considerations that go into determining a reasonable ballpark value for that domain name you want. Please read on, and learn about some of the techniques professional domain appraisal companies utilize to ply their trade. Continue Reading

SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword. Continue Reading

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. Continue Reading

As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases. As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword or phrase you want your website to get listed for.

Google has recently made some changes to its algorithms so that when you search for something Google will display local results on the page allowing you to find local businesses relevant to your search query. Continue Reading

If you already have your own blog, or are thinking of setting one up, you’ve undoubtedly read one or more of the beginner’s guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant information. That’s the content of virtually all of those articles, but this information is only going to get you so far. Continue Reading