I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it and you read it that way.

With a web site you need to think of every page as being a front page. You don’t control which page a reader will access first and in terms of marketing you don’t want visitors to come through the front door. You want them to go directly to the page that has the information they want. Continue Reading

The goal of the search engines is to provide the most relevant information to its users. It’s in the best interests of the search engines to be relevant because if the information returned is not relevant, the web user will use a different search engine and this will take money out of their (massive) pockets.

The majority of searches worldwide are conducted on 3 major search engines (Google, Yahoo! and MSN). Continue Reading

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. Continue Reading

Keyword and description meta tags optimization tutorial for better search engine rankings. Have you ever wondered why some web pages get higher search engine rankings than others? Of course you have, if you are a web developer. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong.

Been there and done that. So I thought I would let you in on the secrets I use to get my pages to rank high in the search engines. Once you read these tricks you might think that is so obvious I should have thought of it. Continue Reading