I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it and you read it that way.

With a web site you need to think of every page as being a front page. You don’t control which page a reader will access first and in terms of marketing you don’t want visitors to come through the front door. You want them to go directly to the page that has the information they want. Continue Reading