I was explaining the other day the logic of having multiple landing pages for your site. It’s a difficult concept to grasp for some people because the traditional idea of a website is much the same as a book or a brochure – you have a front cover and then all the pages behind it and you read it that way.

With a web site you need to think of every page as being a front page. You don’t control which page a reader will access first and in terms of marketing you don’t want visitors to come through the front door. You want them to go directly to the page that has the information they want. Continue Reading

Good web design is something that can be achieved relatively easily by sticking to a small set of guiding principles and avoiding some very common mistakes.

Truly excellent web design skills are born out of years of experience, dedication and plenty of hard-learned mistakes. Fortunately, being truly excellent at web design is not a pre-requisite for building a fantastic website and the lessons learned from those mistakes can be passed on without the hardship. Continue Reading

You have a message to communicate to your prospective customer. Unfortunately, they’re so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day.

So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light? Continue Reading

Great web page design is very important to making sure that your customers see your company in the way that you want them to. Just as you put a great deal of effort, time and resources in ensuring that your bricks and mortar storefront is bright, clean, and attractive, your website needs the same kind of attention. This article will explain the top three ways to make your website work for you! Continue Reading

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data. Continue Reading

CSS style sheets have made it easier to handle web pages during web development. CSS or Cascading Style Sheets as the name suggests is a style sheet that allows you to easily link to other documents in your website. It allows you to retain control over the various elements in different web pages of your website. Continue Reading